Social Media Marketing Understand what you do and don't do
Most companies benefit from social media marketing to enhance their visibility, awareness and display in the market, so it has become imperative to learn what to do and what not to do in social media marketing.
Not only that, but many companies also make use of social media platforms to enhance target audience engagement and loyalty.
In short, social media offers unique benefits to many companies and allows them to improve their social media advertising.
However, despite the usefulness of social media platforms, it is still difficult to properly develop a social media marketing campaign that will effectively achieve business goals.
Moreover, managing profiles and social pages is easier said than done.
The fact of the matter is that social media is a dynamic environment. The rules that are usually applied in practice may change overnight as consumer behavior changes as the latest market trends emerge.
This is why so many companies make the mistake of thinking that one size fits all works well on social media before they lose track of their followers and relevance.
That said, here are some do's and don'ts of social media marketing
1. Content reuse
Content is king in the world of marketing because it provides real value to the audience through education, information and entertainment. However, the content must be of high quality and be relevant to the audience, to ensure their interest and participation. Many businesses reuse old content because - it is difficult to regularly produce exclusive and new content. There are still simple rules for reusing old content.
- Do: if you want to reuse old content, make sure it is "evergreen," meaning that the subject matter of the content has to be relevant for comparison with new information. You can also restructure the old content and give it a new look, such as putting the content in video format, webinar, podcast, etc.
- Don't: Don't bombard your audience with the same old information over and over again. Just because your old content received a lot of attention in the past, doesn't mean it will do the same in the future. Spamming your audience with the same information will cause them to leave your pages and not enhance their engagement.
2. Reputation management
Reputation in the internet world is like walking an eggshell, one wrong step and you will face a PR disaster. Reputation building on social media is time consuming and difficult to maintain. This is why it is important for companies to act lightly and ensure they do not make a mistake.
- Do: Listen to what your audience is saying and refine their feedback. You can also consult with companies who can provide you with social signal monitoring tools to help you track the emotions your brand's audience is indicating . This way, you can amplify a crucial conversation to ensure your reputation stays intact. Also, respond to feedback, whether negative or positive, on time and make sure that the situation is addressed professionally.
- Don't: There is bound to be an unsatisfied customer who will post negative comments and comments about your brand sooner or later. The worst thing you can do in a situation like this is to ignore the negative comments. Moreover, deleting negative comments and preventing anyone from posting them is even worse. It will make people think you have something to hide.
3. Automation
Many companies have a large follower base, the more followers you have, the more difficult it will be to manage your profile or page. In such cases, social media automation can be helpful. However, there's a lot of automation and you're going to get rage.
- Do: Automate responses to the point where you have an especially large audience. Automate responses to indecisive comments, but respond personally in the end regardless. You can also post new things automatically, but make sure it's on time.
- Don't: Full social media automation is a recipe for disaster. Social media is a social environment, which means that people love to interact with each other and with their favorite brands as well. If you rely on automation a lot, your audience will start to believe that you have given up on it. In situations like these, the only thing left in front of your audience is letting go as well.
4. Presence on multiple networks
Sometimes, just building your social media presence isn't enough! Companies want to expand to other networks, to increase their audience and improve their exposure. That's all right but there are things every business owner should be aware of.
- Do: You can build a presence on more than one social media if you have a target audience out there. However, be sure to master one social media network before moving on to the next. You will have to adopt a specific approach for each network, even if your target audience is the same.
- Don't: As mentioned earlier, one size fits all doesn't work on social media. So, don't think for a moment that the method you use on Facebook will work the same way on Twitter or Instagram. Also, don't bother building a presence on every network. If your audience isn't on every network, then you waste time and resources.
5. Focus
Ensuring the success of a social marketing campaign is largely based on focus. Once you meet your audience's expectations or prove your branding, you simply cannot deviate from it in any way. When ensuring cohesion, be sure to focus on two things.
- Do - establish the personality and tone of voice that makes your brand known to your audience. Even if you adapt the content to different networks, your voice should still be consistent. Moreover, provide your audience with new content regularly and make sure you connect with them every day.
- Don't - Don't change any element that made you in the first place, like tone of voice, brand promise, content, etc. It's okay to rebrand if you do it right and if you inform your audience first. Also, do not abandon your social media pages and pages. Here are some great strategies that can help you grow your business . The one thing you definitely don't want to do is neglect your audience for too long.
Social media platforms are completely business-friendly, and provide many benefits, as well as advantages, for businesses. However, managing your social media profiles and marketing campaigns is challenging. If you don't take into account the interests of your audience, you will soon discover just how hostile social media is.
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